MI.Business.Console

for Promomed

Update: 03.09.2024

Last week: 34 week 2024 (19.08.2024 - 25.08.2024)

Last full month: July 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	8 282	5.4%	13.2%	-0.3	15 300 603	4.4%	9.2%	-0.3	7.8%
MoM	33 561	12.5%	13.2%	1.4	64 687 077	4.5%	9.7%	0.5	0.2%
YTD	248 362	21.1%	11.6%	2.8	528 354 505	39.0%	9.4%	2	-8.2%
MAT	384 196	24.7%	10.9%	2.2	805 139 245	42.0%	9.0%	1.6	-0.3%
BRAINMAX
WoW	1 280	-1.2%	100.0%	0	4 883 026	0.5%	100.0%	0	-1.2%
MoM	5 212	11.0%	100.0%	0	19 612 893	12.5%	100.0%	0	11.2%
YTD	36 663	39.8%	100.0%	0	134 927 469	51.8%	100.0%	0	39.8%
MAT	57 094	58.4%	100.0%	0	207 012 342	72.0%	100.0%	0	58.4%
GOLDLINE PLUS
WoW	15 929	3.9%	45.4%	-0.5	50 165 988	5.6%	37.6%	-0.6	5.0%
MoM	68 010	-10.6%	46.4%	0.7	212 403 736	-10.0%	38.3%	0.8	-12.0%
YTD	570 763	-4.7%	45.0%	0.7	1 797 053 166	-1.8%	36.8%	-2.7	-6.2%
MAT	840 743	1.4%	45.4%	0.9	2 659 403 053	6.8%	37.8%	-1.7	-0.7%
MIGRENIUM
WoW	12 361	1.8%	0.5%	0	4 090 617	1.1%	0.7%	0	5.7%
MoM	45 770	-3.4%	0.5%	-0.1	15 433 925	-1.3%	0.6%	-0.1	11.3%
YTD	400 113	-8.2%	0.5%	-0.1	124 408 753	56.8%	0.7%	0.2	7.9%
MAT	605 845	-8.3%	0.5%	-0.1	167 754 400	39.6%	0.6%	0.1	11.2%
MODELAX-N
WoW	26 169	5.9%	19.4%	-0.3	12 264 995	5.6%	12.9%	-0.1	7.5%
MoM	102 999	-20.7%	19.3%	-6.2	48 116 412	-16.9%	13.0%	-4	4.9%
YTD	985 957	32.9%	22.7%	4	426 461 368	82.3%	14.6%	4.2	9.3%
MAT	1 411 829	51.6%	21.3%	5.2	575 355 995	93.1%	13.2%	4.1	14.8%
REDUXIN
WoW	11 466	6.0%	32.7%	0.3	59 486 660	8.4%	44.5%	0.4	5.0%
MoM	48 170	-9.4%	32.8%	1	247 736 086	-11.8%	44.6%	0.1	-12.0%
YTD	417 381	-8.4%	32.9%	-0.8	2 229 275 676	13.3%	45.7%	3.2	-6.2%
MAT	599 777	-5.1%	32.4%	-1.5	3 134 760 818	16.8%	44.6%	1.9	-0.7%
REDUXIN FORTE
WoW	3 471	12.3%	9.9%	0.6	14 409 881	12.4%	10.8%	0.5	5.0%
MoM	13 691	-8.3%	9.3%	0.4	57 980 483	-10.1%	10.4%	0.2	-12.0%
YTD	112 707	0.2%	8.9%	0.6	487 123 534	13.1%	10.0%	0.7	-6.2%
MAT	166 206	9.3%	9.0%	0.8	709 843 928	21.6%	10.1%	0.8	-0.7%
SALVISAR
WoW	9 617	4.4%	1.2%	0	4 099 625	4.8%	1.1%	0	5.2%
MoM	34 936	-11.1%	1.1%	-0.2	15 667 203	-7.6%	1.1%	-0.1	2.1%
YTD	338 048	2.2%	1.3%	0	138 019 281	27.8%	1.2%	0.1	-1.6%
MAT	505 580	-10.6%	1.3%	-0.2	193 786 387	2.1%	1.1%	-0.2	2.4%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	248 362	21.1%	11.6%	2.8	528 354 505	39.0%	9.4%	2	-8.2%
BRAINMAX	36 663	39.8%	100.0%	0	134 927 469	51.8%	100.0%	0	39.8%
GOLDLINE PLUS	570 763	-4.7%	45.0%	0.7	1 797 053 166	-1.8%	36.8%	-2.7	-6.2%
MIGRENIUM	400 113	-8.2%	0.5%	-0.1	124 408 753	56.8%	0.7%	0.2	7.9%
MODELAX-N	985 957	32.9%	22.7%	4	426 461 368	82.3%	14.6%	4.2	9.3%
REDUXIN CAPS	417 381	-8.4%	32.9%	-0.8	2 229 275 676	13.3%	45.7%	3.2	-6.2%
REDUXIN FORTE	112 707	0.2%	8.9%	0.6	487 123 534	13.1%	10.0%	0.7	-6.2%
SALVISAR	338 048	2.2%	1.3%	0	138 019 281	27.8%	1.2%	0.1	-1.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	384 196	24.7%	10.9%	2.2	805 139 245	42.0%	9.0%	1.6	-0.3%
BRAINMAX	57 094	58.4%	100.0%	0	207 012 342	72.0%	100.0%	0	58.4%
GOLDLINE PLUS	840 743	1.4%	45.4%	0.9	2 659 403 053	6.8%	37.8%	-1.7	-0.7%
MIGRENIUM	605 845	-8.3%	0.5%	-0.1	167 754 400	39.6%	0.6%	0.1	11.2%
MODELAX-N	1 411 829	51.6%	21.3%	5.2	575 355 995	93.1%	13.2%	4.1	14.8%
REDUXIN CAPS	599 777	-5.1%	32.4%	-1.5	3 134 760 818	16.8%	44.6%	1.9	-0.7%
REDUXIN FORTE	166 206	9.3%	9.0%	0.8	709 843 928	21.6%	10.1%	0.8	-0.7%
SALVISAR	505 580	-10.6%	1.3%	-0.2	193 786 387	2.1%	1.1%	-0.2	2.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	8 282	5.4%	13.2%	-0.3	15 300 603	4.4%	9.2%	-0.3	7.8%
BRAINMAX	1 280	-1.2%	100.0%	0	4 883 026	0.5%	100.0%	0	-1.2%
GOLDLINE PLUS	15 929	3.9%	45.4%	-0.5	50 165 988	5.6%	37.6%	-0.6	5.0%
MIGRENIUM	12 361	1.8%	0.5%	0	4 090 617	1.1%	0.7%	0	5.7%
MODELAX-N	26 169	5.9%	19.4%	-0.3	12 264 995	5.6%	12.9%	-0.1	7.5%
REDUXIN CAPS	11 466	6.0%	32.7%	0.3	59 486 660	8.4%	44.5%	0.4	5.0%
REDUXIN FORTE	3 471	12.3%	9.9%	0.6	14 409 881	12.4%	10.8%	0.5	5.0%
SALVISAR	9 617	4.4%	1.2%	0	4 099 625	4.8%	1.1%	0	5.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	33 561	12.5%	13.2%	1.4	64 687 077	4.5%	9.7%	0.5	0.2%
BRAINMAX	5 212	11.0%	100.0%	0	19 612 893	12.5%	100.0%	0	11.2%
GOLDLINE PLUS	68 010	-10.6%	46.4%	0.7	212 403 736	-10.0%	38.3%	0.8	-12.0%
MIGRENIUM	45 770	-3.4%	0.5%	-0.1	15 433 925	-1.3%	0.6%	-0.1	11.3%
MODELAX-N	102 999	-20.7%	19.3%	-6.2	48 116 412	-16.9%	13.0%	-4	4.9%
REDUXIN CAPS	48 170	-9.4%	32.8%	1	247 736 086	-11.8%	44.6%	0.1	-12.0%
REDUXIN FORTE	13 691	-8.3%	9.3%	0.4	57 980 483	-10.1%	10.4%	0.2	-12.0%
SALVISAR	34 936	-11.1%	1.1%	-0.2	15 667 203	-7.6%	1.1%	-0.1	2.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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