for Promomed

Update: 03.09.2024

Last week: 34 week 2024 (19.08.2024 - 25.08.2024)

Last full month: July 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 282 5.4% 13.2% -0.3 15 300 603 4.4% 9.2% -0.3 7.8%
MoM 33 561 12.5% 13.2% 1.4 64 687 077 4.5% 9.7% 0.5 0.2%
YTD 248 362 21.1% 11.6% 2.8 528 354 505 39.0% 9.4% 2 -8.2%
MAT 384 196 24.7% 10.9% 2.2 805 139 245 42.0% 9.0% 1.6 -0.3%
BRAINMAX
WoW 1 280 -1.2% 100.0% 0 4 883 026 0.5% 100.0% 0 -1.2%
MoM 5 212 11.0% 100.0% 0 19 612 893 12.5% 100.0% 0 11.2%
YTD 36 663 39.8% 100.0% 0 134 927 469 51.8% 100.0% 0 39.8%
MAT 57 094 58.4% 100.0% 0 207 012 342 72.0% 100.0% 0 58.4%
GOLDLINE PLUS
WoW 15 929 3.9% 45.4% -0.5 50 165 988 5.6% 37.6% -0.6 5.0%
MoM 68 010 -10.6% 46.4% 0.7 212 403 736 -10.0% 38.3% 0.8 -12.0%
YTD 570 763 -4.7% 45.0% 0.7 1 797 053 166 -1.8% 36.8% -2.7 -6.2%
MAT 840 743 1.4% 45.4% 0.9 2 659 403 053 6.8% 37.8% -1.7 -0.7%
MIGRENIUM
WoW 12 361 1.8% 0.5% 0 4 090 617 1.1% 0.7% 0 5.7%
MoM 45 770 -3.4% 0.5% -0.1 15 433 925 -1.3% 0.6% -0.1 11.3%
YTD 400 113 -8.2% 0.5% -0.1 124 408 753 56.8% 0.7% 0.2 7.9%
MAT 605 845 -8.3% 0.5% -0.1 167 754 400 39.6% 0.6% 0.1 11.2%
MODELAX-N
WoW 26 169 5.9% 19.4% -0.3 12 264 995 5.6% 12.9% -0.1 7.5%
MoM 102 999 -20.7% 19.3% -6.2 48 116 412 -16.9% 13.0% -4 4.9%
YTD 985 957 32.9% 22.7% 4 426 461 368 82.3% 14.6% 4.2 9.3%
MAT 1 411 829 51.6% 21.3% 5.2 575 355 995 93.1% 13.2% 4.1 14.8%
REDUXIN
WoW 11 466 6.0% 32.7% 0.3 59 486 660 8.4% 44.5% 0.4 5.0%
MoM 48 170 -9.4% 32.8% 1 247 736 086 -11.8% 44.6% 0.1 -12.0%
YTD 417 381 -8.4% 32.9% -0.8 2 229 275 676 13.3% 45.7% 3.2 -6.2%
MAT 599 777 -5.1% 32.4% -1.5 3 134 760 818 16.8% 44.6% 1.9 -0.7%
REDUXIN FORTE
WoW 3 471 12.3% 9.9% 0.6 14 409 881 12.4% 10.8% 0.5 5.0%
MoM 13 691 -8.3% 9.3% 0.4 57 980 483 -10.1% 10.4% 0.2 -12.0%
YTD 112 707 0.2% 8.9% 0.6 487 123 534 13.1% 10.0% 0.7 -6.2%
MAT 166 206 9.3% 9.0% 0.8 709 843 928 21.6% 10.1% 0.8 -0.7%
SALVISAR
WoW 9 617 4.4% 1.2% 0 4 099 625 4.8% 1.1% 0 5.2%
MoM 34 936 -11.1% 1.1% -0.2 15 667 203 -7.6% 1.1% -0.1 2.1%
YTD 338 048 2.2% 1.3% 0 138 019 281 27.8% 1.2% 0.1 -1.6%
MAT 505 580 -10.6% 1.3% -0.2 193 786 387 2.1% 1.1% -0.2 2.4%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 248 362 21.1% 11.6% 2.8 528 354 505 39.0% 9.4% 2 -8.2%
BRAINMAX 36 663 39.8% 100.0% 0 134 927 469 51.8% 100.0% 0 39.8%
GOLDLINE PLUS 570 763 -4.7% 45.0% 0.7 1 797 053 166 -1.8% 36.8% -2.7 -6.2%
MIGRENIUM 400 113 -8.2% 0.5% -0.1 124 408 753 56.8% 0.7% 0.2 7.9%
MODELAX-N 985 957 32.9% 22.7% 4 426 461 368 82.3% 14.6% 4.2 9.3%
REDUXIN CAPS 417 381 -8.4% 32.9% -0.8 2 229 275 676 13.3% 45.7% 3.2 -6.2%
REDUXIN FORTE 112 707 0.2% 8.9% 0.6 487 123 534 13.1% 10.0% 0.7 -6.2%
SALVISAR 338 048 2.2% 1.3% 0 138 019 281 27.8% 1.2% 0.1 -1.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 384 196 24.7% 10.9% 2.2 805 139 245 42.0% 9.0% 1.6 -0.3%
BRAINMAX 57 094 58.4% 100.0% 0 207 012 342 72.0% 100.0% 0 58.4%
GOLDLINE PLUS 840 743 1.4% 45.4% 0.9 2 659 403 053 6.8% 37.8% -1.7 -0.7%
MIGRENIUM 605 845 -8.3% 0.5% -0.1 167 754 400 39.6% 0.6% 0.1 11.2%
MODELAX-N 1 411 829 51.6% 21.3% 5.2 575 355 995 93.1% 13.2% 4.1 14.8%
REDUXIN CAPS 599 777 -5.1% 32.4% -1.5 3 134 760 818 16.8% 44.6% 1.9 -0.7%
REDUXIN FORTE 166 206 9.3% 9.0% 0.8 709 843 928 21.6% 10.1% 0.8 -0.7%
SALVISAR 505 580 -10.6% 1.3% -0.2 193 786 387 2.1% 1.1% -0.2 2.4%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 282 5.4% 13.2% -0.3 15 300 603 4.4% 9.2% -0.3 7.8%
BRAINMAX 1 280 -1.2% 100.0% 0 4 883 026 0.5% 100.0% 0 -1.2%
GOLDLINE PLUS 15 929 3.9% 45.4% -0.5 50 165 988 5.6% 37.6% -0.6 5.0%
MIGRENIUM 12 361 1.8% 0.5% 0 4 090 617 1.1% 0.7% 0 5.7%
MODELAX-N 26 169 5.9% 19.4% -0.3 12 264 995 5.6% 12.9% -0.1 7.5%
REDUXIN CAPS 11 466 6.0% 32.7% 0.3 59 486 660 8.4% 44.5% 0.4 5.0%
REDUXIN FORTE 3 471 12.3% 9.9% 0.6 14 409 881 12.4% 10.8% 0.5 5.0%
SALVISAR 9 617 4.4% 1.2% 0 4 099 625 4.8% 1.1% 0 5.2%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 33 561 12.5% 13.2% 1.4 64 687 077 4.5% 9.7% 0.5 0.2%
BRAINMAX 5 212 11.0% 100.0% 0 19 612 893 12.5% 100.0% 0 11.2%
GOLDLINE PLUS 68 010 -10.6% 46.4% 0.7 212 403 736 -10.0% 38.3% 0.8 -12.0%
MIGRENIUM 45 770 -3.4% 0.5% -0.1 15 433 925 -1.3% 0.6% -0.1 11.3%
MODELAX-N 102 999 -20.7% 19.3% -6.2 48 116 412 -16.9% 13.0% -4 4.9%
REDUXIN CAPS 48 170 -9.4% 32.8% 1 247 736 086 -11.8% 44.6% 0.1 -12.0%
REDUXIN FORTE 13 691 -8.3% 9.3% 0.4 57 980 483 -10.1% 10.4% 0.2 -12.0%
SALVISAR 34 936 -11.1% 1.1% -0.2 15 667 203 -7.6% 1.1% -0.1 2.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs